Call Tracking Services: Terms and Conditions

Tao Digital Marketing Ltd Version 1.0 | Effective 26 August 2026

1. Who these terms are between

These terms are between Tao Digital Marketing Ltd ("we", "us", "our") and the business named on the signup form ("you", "your").

These terms apply to our Call Tracking and Dynamic Call Tracking services (the "Service"). They do not replace or override any separate agreement we have with you for other services.

We provide the Service to businesses only. It is not offered to consumers.

2. What the Service is

We provide tracking telephone numbers and a reporting platform that records inbound calls and, where applicable, website enquiries, and attributes them to the marketing source that generated them.

Depending on the package you select, the Service may include call recording, call transcription, dynamic number insertion on your website, and tracking of form submissions, live chat enquiries and online transactions.

The Service is delivered using a third party platform which we resell under licence. We are your contracting party and your point of contact.

3. Term and cancellation

Initial term. Your subscription runs for an initial minimum term of three months from the date your first tracking number goes live.

After the initial term. Your subscription continues on a rolling monthly basis until cancelled.

Notice. You may cancel at the end of the initial term, or at any point afterwards, by giving us one month's written notice. Notice takes effect at the end of the following billing month.

Minimum charges during the initial term. The minimum monthly charge applies for all three months of the initial term whether or not you use the Service. Cancelling early does not reduce this.

Cancellation by us. We may cancel with one month's notice, or immediately if you fail to pay, breach these terms, or use the Service unlawfully.

4. Your tracking numbers

Tracking numbers are rented to you for the duration of your subscription. You do not own them.

When your subscription ends, your tracking numbers are withdrawn and any calls to them will stop connecting. If you have published a tracking number anywhere permanent, such as printed material, signage or vehicle livery, tell us before you cancel.

You may request that a number is ported to another provider. Ask us in writing at least 30 days before cancelling. Porting is subject to the receiving provider accepting the number and may incur a charge.

5. Charges

Charges are set out in the pricing schedule provided to you, which forms part of these terms.

Number rental is charged monthly per number, in advance, whether or not the number is used.

Call minutes are charged per billable minute. A billable minute is the duration of a call rounded up to the next whole minute. A call lasting 40 seconds is billed as one minute. A call lasting 70 seconds is billed as two minutes.

Calls that connect to a tracking number but are not answered are chargeable, because the connection is made and charged to us by the network.

Website leads, where included in your package, are charged per lead above any included allowance.

Minimum monthly charge. A minimum monthly charge applies as set out in your pricing schedule. Your usage is drawn down against it. You are charged the minimum or your actual usage, whichever is higher.

VAT is added to all charges at the prevailing rate.

6. Payment

Invoices are issued monthly in arrears for usage, and cover number rental for the following month.

By subscribing you authorise us to collect payment automatically from the card or bank account you provide. Payments are processed by Stripe. We do not store your card details.

If a payment fails we will retry it and notify you. If payment remains outstanding 14 days after the due date we may suspend the Service. Suspension does not end your subscription or your obligation to pay.

7. Changing your package

You may move between packages at any time by giving one month's written notice. The new rate applies from the start of the next billing month.

You may add or remove tracking numbers at any time. Changes to the number of tracking numbers take effect from the next billing month.

8. Changes to prices

We review our prices annually. We will give you 30 days' written notice of any change.

We may also adjust prices at any time, on 30 days' notice, where our underlying carrier costs or exchange rates change materially. Our costs are incurred in US dollars and your charges are in pounds sterling.

If you do not accept a price change you may cancel by giving notice before it takes effect, and the existing prices apply until your subscription ends.

9. Your responsibilities

You must:

• give us accurate contact and billing information and keep it up to date
• have the right to place tracking code on any website you ask us to install it on
• tell your callers, in your own privacy notice, that calls may be recorded, and provide any notice or consent required by law
• not use the Service for unlawful purposes, unsolicited marketing, or in a way that breaches telecoms regulations

10. Call recording and data protection

Where your package includes call recording, you are responsible for informing callers that calls are recorded. We provide the technical means; the legal obligation to notify sits with you as the business receiving the calls.

For personal data captured through the Service, you are the data controller and we act as your processor. We process personal data only to deliver the Service and on your instructions.

Call recordings and lead data are retained for as long as your subscription is active. On cancellation you may request an export within 30 days. After 30 days we may delete your data.

We use a third party platform to deliver the Service, which processes data on our behalf. Details are available on request.

11. Availability and accuracy

We will use reasonable care and skill to deliver the Service, but we do not guarantee that it will be uninterrupted or error free.

Call tracking depends on telephone networks, your website, and third party platforms that we do not control. Attribution data is indicative and should not be treated as a complete or perfectly accurate record.

We are not responsible for calls missed because of a fault in a telephone network, your own phone system, or your website.

12. Liability

Nothing in these terms limits our liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

Subject to that, our total liability to you in any 12 month period is limited to the total charges you paid us for the Service in that period.

We are not liable for loss of profit, loss of business, loss of revenue, loss of anticipated savings, or any indirect or consequential loss.

13. General

Whole agreement. These terms and your pricing schedule are the whole agreement between us for the Service.

Transfer. You may not transfer your subscription to another business without our written consent.

Changes to these terms. We may update these terms on 30 days' written notice.

Governing law. These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Tao Digital Marketing Ltd 67 Chorley Old Road, Bolton, BL1 3AJ Company number 10753516 | VAT number GB 269 009 391 hello@taodigital.org