Tao Digital Call Tracking
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Dynamic Call Tracking

Numbers that swap on your website by traffic source, plus form, chat and transaction tracking.

Essential

Call tracking and attribution

  • Dedicated tracking number
  • Every inbound call logged with date, time and caller number
  • Full source attribution
  • Online dashboard and monthly reporting

Complete

Tracking, call recording and full transcription

  • Everything in Essential
  • Call recording with playback
  • Searchable written transcription of every call

Pricing schedule

Tracking numbers

UK local tracking number£3.00 per number, per month

A pool of at least 4 numbers is required so numbers can swap by traffic source. Pools of 4, 6, 8 are available at signup — talk to us for anything larger.

Inbound call rates

PackageWhat you getPer minute
EssentialCall tracking and attribution£0.06
CompleteTracking, call recording and full transcription£0.12

You can move between packages at any time with one month’s notice.

Website leads

Forms, live chat and online transactions£0.10 each
Text messages£0.04 each

The first 50 website leads each month are included. The allowance resets monthly and does not carry over.

Minimum monthly charge

A minimum monthly charge of £25.00 applies. Your number rental and usage are drawn down against it — you are charged the minimum or your actual usage, whichever is higher.

A one-off setup charge of £150.00 covers installing the tracking code and configuring your number pool. It is charged when you sign up and is separate from the monthly minimum.

Example monthly costs

4 numbers, excluding VAT. Figures include the £12.00 number rental and reflect the £25.00 monthly minimum.

Billable minutesEssentialComplete
100£25.00£25.00
200£25.00£36.00
500£42.00£72.00
1,000£72.00£132.00

How calls are counted

  • Whole minutes, rounded up per call. A call lasting 40 seconds is billed as one minute; a call lasting 70 seconds is billed as two.
  • Calls that connect but are not answered are chargeable, because the connection is made and charged to us by the network.
  • Only inbound calls to your tracking numbers are charged.
  • Number rental is charged per number whether or not the number is used.

All prices are in GBP and exclude VAT, which is added at 20%. Invoices are issued monthly in arrears for usage and cover number rental for the following month.

Ready to start?

Signing up takes a couple of minutes. We provision your numbers manually, usually within one working day, and your 3-month minimum term starts when your first tracking number goes live — not today.

Sign up for Dynamic Call Tracking

This schedule forms part of our terms and conditions.